13+ Most Popular Social Media Platforms (2025)

Social Media usage across the world is rising.

These platforms have not only transformed technology but have also changed the shape of the internet.

Approximately, 4.48 Billion people use Social Media platforms on a regular basis!

If you come under those, keep reading.

Here are the most popular Social Media Platforms in the world in 2025.

1. Facebook

Meta, formerly known as Facebook is one of the prominent and most used Social Media platforms in the U.S.

Image source: Facebook (Blogwaping)

Monthly traffic	2.91 Billion
Founded	2004
Headquarters	California, US
Pricing	Free

It was launched in 2004,

Mark Zuckerberg developed this software that allows the users to create their accounts for free.

 The total number of active Facebook users in 2022 were recorded to be approximately 2.9 Billion with the daily log-in rate of 66%.

Facebook is also the parent organization for popular Social Media Platforms such as Instagram and WhatsApp.

Features

• Free Image and video sharing
• Create brand pages
• Create worldwide groups
• Connect with friends
• Like and comment

To know more on technology, head on to the official blogwaping Facebook page.

2. YouTube

YouTube is one of the Top Video Streaming platform.

It allows users to stream, create and upload videos on the platform.

Image source: youtube.com

Monthly traffic	14.3 Billion
Founded	2005
Headquarters	San Mateo, California
Pricing	Free

There are around 225 million active YouTube users in India with the numbers only increasing. 

Here are the top 5 YouTube channels with most subscribers across the world:

• Tseries (213 Million)
• Youtube Movies (149 Million)
• Cocomelon (133 Million)
• SET India (131 Million)
• PewDiePie (111 Million)

Features

• Create and upload unlimited videos
• Explore videos on all topics
• Like, comment and share videos
• Monetize your content
• YouTube shorts

You can use ytmonster.net site to grow your YouTube Channel.

3. WhatsApp

WhatsApp Messenger is a Meta-owned  American instant messaging platform.

Image source: WhatsApp.com

Monthly traffic	2 Billion
Founded	2009
Headquarters	Menlo Park, California
Pricing	Free

It allows users to share text messages, Images, Videos, Voice messages, GIFs, PDFs and stickers with other individuals or groups.

There are about 2 Billion monthly active users of WhatsApp as a Social Media Platform for messaging.

Almost every 2 of 3 persons reading this currently might already have WhatsApp installed on your phones. 

You might be stunned after reading the top features that WhatsApp is about to introduce very soon. Some of those are:

•  Last seen: You might already be familiar that we can hide our last seen on the platform. But did you know that we can now hide our last seen from specific contacts! 
• Reactions: Similar to Instagram and Facebook, WhatsApp users will now be allowed to react to texts with emojis. A total of 6 emojis will be used under this feature.
• Instagram Reels: We also know that a few Social Media Platforms including WhatsApp are now under the parent platform- Meta. With that being said, WhatsApp will soon be adding Instagram reels to the platform. Users will be able to watch reels directly from the WhatsApp application!

Features

• Send and receive texts, images, video etc. instantly
• Statuses
• Upload profile picture and bio
• Create groups
• Audio and Video calling

4. Instagram

Instagram is the fourth widely popular Social Media Platform.

It allows users to showcase their day-to-day lives with a global reach while also allowing messaging.

Image source: Instagram (Blogwaping)

Monthly traffic	2.9 Billion
Founded	2010
Headquarters	Menlo Park, California
Pricing	Free

With the reels feature being added in 2020, the total number of active users on the platform is 2.9 Billion.

Instagram has recently been a huge advantage to all the small businesses and creators.  

Use these Instagram features and go viral under a week:

• Instagram reels: Instagram reels are the new viral tools you can use. If your content is good enough to go viral, reels will instantly reach a large number of people. To find what’s viral, use the ViralFindr tool.
• Hashtags: When you post on Social Media Platforms such as Instagram, don’t forget to use relevant hashtags. This will instantly elevate your post’s reach. Some of the most commonly used hashtags on Instagram are #Instagood, #Love, #Fashion, #photooftheday etc…
• Participate in Trends and challenges: Every viral Instagram post is usually turned into a trend as everyone else copies the same idea. If you want to go viral, just hop-in to the trends and challenges and watch the magic happen.

Features

• Upload images, videos, reels and IGTV
• Instant messaging
• Create groups
• Explore content on all topics
• Go live

Follow Blogwaping on Instagram to read more.

5. Facebook Messenger

As suggested by its name, Facebook Messenger is messaging platform by Facebook.

Image source: Messenger.com

Monthly traffic	1.3 Billion
Founded	2011
Headquarters	Menlo Park, California
Pricing	Free

It was previously known as Facebook Chat.

The best part about this social media platform is that you don’t have to pay to use it.

It’s completely free of cost just like Facebook!

Features

• Instant messages
• Photos and videos sharing
• Voice messages
• Group chats
• Audio and video calls

6. TikTok

TikTok is a widely popular and fun short video creation platform owned by a Chinese company ByteDance.Ltd.

Image source: TikTok

Monthly traffic	1 Billion
Founded	2016
Headquarters	Culver city, US
Pricing	Free

The social media platform has about 1 Billion active monthly users worldwide.

TikTok was banned in India in 2020 due to National security issues.

Tiktok users perform various actions including Lip-sync, Pranks, Dances, Jokes, information and more.

You might come across a new trend everyday on TikTok.

The platform also allows users to follow their favorite TikTok profiles.

Some of the most followed TikTok users are:

• Charli d’amelio (139,200,000)
• Khaby Lame ( 136,000,000)
• Bella Poarch (88,900,000)
• Addison Rae (87,300,300)
• Will Smith ( 71,500,000)
• Zach King ( 68,000,000)
  

7. Twitter

Twitter is a a Microblogging platform used to share opinions on a certain issue publicly known as ‘Tweets’.

Image source: Twitter (Blogwaping)

Monthly traffic	7.1 Billion
Founded	2006
Headquarters	San Francisco, California
Pricing	Free

The best part of Twitter is the wide reach which is twice as any other Social Media Platform.

Everyday, the most viral topics trend on Twitter with a certain Hashtag.

It was founded in 2006 in California, US.

Currently Twitter has about 400 Million active users and is the 4th most used platform in the US.

Countries with most number of Twitter users are:

• United States ( 73M)
• Japan (55M)
• India (22M)
• United Kingdom (17.55M)
• Brazil (17.25M)

For exclusive technology content, follow Blogwaping on Twitter.

8. QQ

Powered by the Chinese tech-giant Tencent, QQ is an instant messaging software.

Image source: QQ

Monthly traffic	585 Million
Founded	1999
Headquarters	Shenzhen, China
Pricing	Free

It is available for both Android and iOS users.

It allows users everything from movies, music, shopping, chatting, short-blogging, video games etc.

This platform is very much similar to the messaging app WeChat.

If you’re wondering if QQ is available for downloading in India, the answer is NO.

QQ music was banned alongside TikTok for security reasons.

On this social media platform, QQ coins are used to purchase items like supplies for your profile.

These coins became so popular that users and merchants started to use them as a medium of purchase in the practical world.

9. Telegram

Telegram is a Social Media platform launched in 2013 by two brothers- Pavel Durov and Nikolai Durov in London, United Kingdom.

Image source: Telegram.org

Monthly Traffic	550 Million
Founded	2013
Headquarters	London, UK
Pricing	Free

It is a messaging platform similar to WhatsApp that allows its users to share photos, videos, audios and files of other types.

Telegram also allows users to conduct end-to-end encrypted voice/video calls.

It might be shocking that Telegram allows a total number of 200,000 people in a single group chat.

Currently, Telegram has about 550 Million monthly active users.

Russia is the top-user of Telegram with a rate of 18.41%. Next is Brazil with 6.18% and Ukraine with 5.65%.

India ranks 5th with a total telegram users rate of 4.93%.

Features

• Instant messaging
• Photo, video, audio sharing
• Audio and video calls
• Worldwide groups
• Create channels

10. Sina Weibo

This is a Chinese microblogging website launched by Sina Corporation in 2009.

Monthly traffic	573 Million
Founded	2009
Headquarters	Beijing, China
Pricing	Free

This platform turned out to be one of the most successful Social Media platform that also sparked the US markets.

The platform has about 573 Million active users.

Weibo in Chinese language means ‘Microblog’ which is exactly the purpose of this website.

It is also similar to Instagram because it allows users to follow, Chat, share stories, Post, and get verified.

11. Snapchat

Snapchat is an American social media platform that allows you to share pictures and videos (known as Snaps) either privately with your friends, or globally.

Image source: Snapchat

Monthly traffic	319 Million
Founded	2011
Headquarters	Santa Monica, California
Pricing	Free

These snaps are available for a very short duration and form ‘Streaks’ with your friends.

Snapchat was released in 2011 and has about 319 Million active users on the platform.

Below are some must-know snapchat keywords:

• Streaks: Snapstreaks is a number appearing beside your friend’s username. It depicts that you and your friend have sent snaps to each other for those number of days. On completing 100th streak, a fire emoji appears on both chats.
• Bitmoji: A bitmoji is your personal emoji showcasing your personality and appearance. Your bitmoji is completely customizable.
• Lens: Lens are a variety of live-camera filters. You can choose from thousands of filters while also creating your own.
• Stories and discover page: Just like Instagram, you can share your moments as stories which may also go viral and appear on the discover page. You can also view worldwide stories even with a private account.

Features

• Send and receive snaps
• Upload stories globally and privately
• Record videos and photos
• Choose filters and lenses
• Create unique bitmojis

12. Kuaishou

Kuaishou is a Chinese app that allows video sharing via only your phones.

This app was developed by Beijing Kuaishou Technology Corporation.

Image source: Kuaishou

Monthly traffic	578 Million
Founded	2011
Headquarters	Beijing, China
Pricing	Free

This was the very first short-video sharing social media platform by China even before TikTok. Outside China, Kuaishou is popular as Snack video.

In 2021, Kuaishou reported about 578 Million monthly users.

With the motto of ‘Embrace all lifestyles’, Kuaishou also goes along with GIF Kuaishou- a platform that helps users to make GIFs and share them.

13. Pinterest

Pinterest is a social media platform mainly used to find and share images and videos as ideas also know as ‘Pins’.

Image source: Pinterest (Blogwaping)

Monthly traffic	431 Million
Founded	2010
Headquarters	San Francisco, California
Pricing	Free

Pinterest is a part of Pinterest INC, San Francisco.

It is very easy to use Pinterest.

Simply login, type what you want to search in the search box and you will find what you are looking for.

To post on Pinterest, simply click on create post and upload the image you want post.

This platform also allows you to buy the things you come across it.

Pinterest has a monthly active users rate of 431 Million.

The top categories searched on Pinterest are:

• Food and drink
• DIYs
• Home Décor
• Fashion
• Memes

For exclusive and informative content, follow Blogwaping on Pinterest.

14. Reddit

Pinterest is a social media platform mainly used to find and share images and videos as ideas also know as ‘Pins’.

Image source: Reddit.com

Monthly traffic	430 Million
Founded	2005
Headquarters	Medford, Massachusetts
Pricing	Free

The main idea of this platform is to vote the information posted using the ‘Up’ or ‘Down’ menus by the users.

Youngsters, who are also the primary users of Reddit, define it as ‘Somewhere between news and Memes.’

Reddit is ranking as the 19th most visited platform in the US.

Reddit has about 430 Million active monthly users.

Features

• Upload and answer questions
• Vote positive or negative
• Comment your opinions

15. Quora

Quora is a platform which allows users to ask and answer questions and connect with people.

Image source: Quora (Blogwaping)

Monthly traffic	300 Million
Founded	2009
Headquarters	Mountain View, California
Pricing	Free

It is an American platform based in California.

You can instantly go viral on Quora by posting and replying with quality answers.

The platform also displays recommendations based on users’ daily activities.

The content on Quora is absolutely monetizable.

Quora has an active user rate of 300 Million.

Features

• Activity feed
• Follow topics and interests
• Upload or answer questions
• Provide opinions

16. AboutOK

AboutOK is a global social media platform.

It allows users to connect with their favorite create and enables them to share pictures, videos with their followers.

Image source: AboutOK

Monthly traffic	Unknown
Founded	2022
Headquarters	Kolkata, India
Pricing	Free

AboutOK was founded by the About team, Kolkata, India in 2020.

If you are someone who enjoys using Instagram, you should definitely try AboutOK.

Conclusion

All of the Social Media platforms are some of the best-known platforms in the entire world.

I’m sure you might already be a user on at least 3 of the above mentioned platforms.

The craze of Social Media is increasing.

You can also check the full list of all social media platforms.

It is becoming important to be a part of them to keep-up with the world and everything that is happening around it.

Let me know what is your most used Social Media Platform.