13+ Best Free Keyword Research Tools (2025)

Best Free Keyword Research Tools

This is the list of the best free keyword research tools on the internet in 2025.

These keyword research tools will really help you to find your keywords in a better way.

What’s new?

In this article, I will help you to understand which one is best according to your needs.

So let’s dive right in.

Free Keyword Research Tools

1. Semrush

SEMrush is the most popular keyword research tool on the internet.

Semrush website home page

It does not just a keyword research tool, it is a combination of lots of useful SEO tools like competitor analysis, Backlink analysis, site audit and much more.

More than 7000000+ digital marketers are already using these amazing tools to grow their business online.

And the best part is:

Its free services are enough for a single user.

semrush online tool screenshot

Features

  • Domain Overview
  • Traffic Analysis
  • Organic Research
  • Keyword Gap Analysis
  • Backlink Gap Analysis
  • Keyword Overview
  • Keyword Magic Tool
  • Position Tracking
  • Backlink Analysis
  • Site Audit
  • And much more.

alert-info You are a beginner or professional, Semrush can be a great keyword research tool for you with SEO tools.

2. Ahrefs

Talking in one line, Ahrefs is the most popular keyword research tool for professionals in the online world.

ahrefs website home page

First of all, it is not a free tool. This premium SEO tool is mainly created for professionals.

But, now they provide some free features with limitations like Keyword Generator, Backlink Checker, SERP Checker and much more.

ahrefs online tool screenshot

Features

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Backlink Checker
  • Broken Link Checker
  • Website Authority Checker
  • Keyword Generator
  • YouTube Keyword Tool
  • Amazon Keyword Tool
  • Bing Keyword Tool
  • SERP Checker
  • SEO Toolbar
  • Keyword Rank Checker
  • Keyword Difficulty Checker
  • Website Checker (After login)

alert-info No doubt, Ahrefs is one of the best SEO tools combos with premium features.

3. Google Keyword Planner

Google Keyword Planner is the most reliable keyword research tool on the internet.

Google Keyword Planner website home page

It also helps to research keywords for your search campaigns on Google search.

Unlike other tools, only this tool will provide you with almost exact CPC rates of a keyword on Google search.

Not just CPC, you get a clear idea of your keywords.

For example, in Google search, users will get an idea of how many times they are searching for this keyword.

And you can also use this free tool to discover new keywords related to your business.

Features

  • Discover new keywords
  • Related keyword suggestions
  • Keywords insights
  • Get keyword bid estimates
  • Make and save your plan

alert-info If you are looking for keyword research tools with almost the right keyword CPC rates then you should use Google’s official Keyword Planner tool from Google Ads.

4. Google Trends

Google Trends is an analytics tool that shows the popularity of top search keywords in Google search across different countries, regions and languages.

Google Trends website home page

It’s not just an analysis tool, you can use it to research and compare keywords that are performing better than others.

It provides trending keyword or query data which is the most searched on Google.

You can also compare 5 different search queries, which are the most popular compared to other queries.

It also provides the most searched keywords on Google in the past years.

Google Trends online tool screenshot

Features

  • Year in Search
  • Trending Search
  • Search Region Data
  • Related Search Queries

alert-info Google Trends is a great keyword research tool that helps us to compare and determine which search queries are most searched in Google.

5. Keyword Surfer Extention

Keyword Surfer is an amazing chrome extension to research keywords on Google search pages.

Keyword Surfer Extention website home page

It gives you monthly search volume and CPC rate by country.

The best part is:

Now, it provides a free AI article outline generator and content editor tool with this extension.

It’s 100% free and all you have to do is add this extension to your Chrome browser.

And you will get these amazing features from this chrome extension.

Keyword Surfer Extention online tool screenshot

Features

  • Monthly search volumes
  • Keyword CPC rate
  • New keyword ideas
  • Data from top pages

alert-info If you want to analyze your keywords and get an idea while searching on Google, Keyword Surfer is a great extension for you.

6. SE Ranking

SE Ranking is not just a good keyword research tool. It is also an SEO analysis and marketing tool.

SE Ranking website home page

It provides almost all keyword research tools that you need to find good keywords like keyword difficulty check, search volume, CPC, keyword ideas, ranking dynamics, ads analyzer tools, etc.

For all of this, this tool is one of my favorite keyword research tools.

SE Ranking website home page

Features

  • Keyword Research
  • In-depth website audit
  • Backlink checking & monitoring
  • Page Changes Monitoring
  • On-Page SEO Checker
  • Marketing Plan Making
  • Analytics Social Media

alert-info If you are looking for a Keyword Research tool with All-in-one SEO software, SE Ranking will be a great tool for you.

7. Ubersuggest

Ubersuggest is a free SEO tool that is provided by the world’s famous SEO expert Neil Patel.

Ubersuggest website home page

It provides an amazing user interface and useful data that you can easily identify which keywords are most suitable for your web pages.

If you want to access all features of this tool, you can also buy its subscription plan.

Do not worry, their plans are very affordable compared to others tools on the market.

Ubersuggest online tool screenshot

Features

  • Keyword SEO Difficulty Checker
  • Keyword Suggestions
  • Competitive Analysis
  • Domain Overview
  • Display Top SEO Pages
  • Content Ideas
  • Backlink data

alert-info As a beginner, you should try Ubersuggest to research your keywords and competitor sites.

8. MOZ

When we talk about any SEO tools, we won’t talk about MOZ, it can’t happen.

MOZ is supported by the largest community of SEOs on the internet.

MOZ website home page

It’s not just a keyword research tool, it helps us do SEO, digital marketing, link building, content marketing and much more.

They also provide a Chrome extension to make your keyword research easy.

It also comes with some Pro features.

This means it provides some features after purchasing their Pro plans.

But their free features are enough for a beginner to find the best keywords.

MOZ online tool screenshot

Features

  • Keyword wise visitors analysis
  • Leyword Analysis
  • Track Keyword Rankings
  • Crawl and audit your sites
  • Optimize pages for SEO
  • Find link opportunities
  • Create custom SEO reports

alert-info If you want to take advantage of keyword analysis from websites with browser extensions, MOZ will be an ideal choice for you.

9. Serpstat

Serpstat is an SEO management tool for SEO, PPC and Content Marketing Strategies.

Serpstat website home page

Not only keyword research, but It also provides you other SEO tools that you need to grow a website.

Most of the top brands use this tool to grow their business online and create advertising campaigns.

You just need to create a free account to use their tools.

You can also subscribe to its premium plans to get more features from it.

Serpstat online tool screenshot

Features

  • Keyword Research
  • Backlinks Analysis
  • Rank Tracking
  • Competitor Analysis
  • Website Audit
  • Website SEO checker
  • PPC research

alert-info Serpstat is a great keyword research tool to create ads campaign for online marketing.

10. Spyfu

SpyFu is a complete solution of free SEO tools (keyword research also) on the internet.

Spyfu website home page

It provides an organic keyword ranking history tool for free that no other free tools give you.

The best thing is:

Not only keyword research, but It also provides almost every SEO tool that you need to grow your website fast.

Spyfu online tool screenshot

Features

  • Keyword Overview
  • Related Keywords
  • Advertiser History
  • Ranking History
  • Backlinks
  • Bulk Upload
  • SERP Analysis
  • Google Ads Advisor
  • SEO Research
  • PPC Research
  • Backlinks Research
  • Link Builder

alert-info In one line, SpyFu is a complete package of SEO tools.

11. Semscoop

Semscoop is a most incredible free keyword research tool with lots of premium features.

Semscoop website home page

It is specially made for advanced keyword research.

So you will get almost all the data that will help you to analyze your targeted keywords by country and language.

And its advanced filters will help you filter results by search volume and CPC.

Semscoop online tool screenshot

Features

  • Keyword Difficulty Score
  • Search Volume & CPC Data
  • Long-Tail suggestion keywords
  • Almost accurate Search Volumes
  • SERP Analysis
  • Organize, Group & Export
  • SEO Difficulty Tool
  • Advanced Links Profile
  • Content Quality Score

alert-info If you want to get all the pro features for free, especially for keywords, you should use SEMScoop.

12. Bing Webmaster

Bing Webmaster Tools is Bing’s official keyword research tool owned by Microsoft.

Bing Webmaster website home page

Because it comes from officials, it is the only most trusted keyword research tool for Bing search engines.

And you will get an idea that which keywords are most searched by people.

Bing Webmaster online tool screenshot

Features

  • Keyword Research
  • Related Keywords
  • Question Keywords
  • Newly Discovered Keywords
  • Trends Graphs
  • Site Explorer
  • Site Scan
  • SEO Report
  • Backlink Analysis

alert-info If you want to target your keywords specifically for the Bing search engine, then Bing Webmaster tool will be the best choice for you.

13. Answerthepublic

AnswerThePublic is an amazing tool to get question-related keywords.

Answerthepublic website home page

This tool is made focused on question-related keywords.

It helps to generate question-related keywords with “What”, “Why”, “Which”, “How” words.

Just type a word and it will give you lots of questionable keywords that ordinary people search on the internet.

Not only questions but also provides keywords in alphabetical order with Visualization and Data list.

Answerthepublic online tool screenshot

Features

  • Questionable Keyword Generation
  • Comparison Keyword Generation
  • Country-wise Generation
  • Language-wise Keyword Generation

alert-info If you want keywords related to the question, Answerthepublic will be a unique solution for you.

14. Soovle

Soovle is a simple all-in-one keyword generator tool in one place.

Soovle website home page

It helps us to generate the most popular online search engine autocomplete suggested keywords such as Google, Wikipedia, Amazon, Answers.com, YouTube, Bing, Yahoo, Ask.com, etc.

Soovle online tool screenshot

alert-info To get autocomplete suggested keywords from one of the most popular search engines in one place, you can use Soovle.

Conclusion

I think these tools are really helpful to research your best keyword for your next article.

Now I want to hear from you.

Which one is better for you?

Or, maybe I missed your favourite keyword research tool in this article.

Either way, leave a quick comment right now.

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